5 Reasons why it is important to get customer feedback
It takes time and resources to gather customer feedback and yet if you don’t get it you will not be able to understand your customers or their point of view. Here are 5 key reasons why gathering customer feedback is important and useful:
Your customer feels involved and valued
As consumers we aren’t always asked what we think and therefore it is easy to feel taken for granted. By asking your customers for their opinion you can make them feel as if they are part of something bigger and that you value them and their opinion. If a customer feels valued then they are more likely to think about you positively in future and stick with your brand.
2. It helps to know about the bad things
You might think that you know your product or service inside out but it always helps to hear from the person who actually chooses to pay for using that product or service. If you want to know how your product or service could be done better then who better to ask than the end user?
3. It helps you to recognise the trends
Do you know what the next big thing is going to be in your sector? How do you go about finding that out? How should you be shaping your products or services for the future? One way to find out is to ask your customers and look at the trends in their collective data.
4. It gives your business a personal touch
By gathering customer feedback on a regular basis you can begin to create personal relationships with customers. Regular interaction can create a good perception from customers of your company, especially if you train your staff to be friendly and approachable.
5. It will encourage customers to recommend you to others
Good feedback generally leads to customers recommending you to others. By approaching customers for feedback you will be placed at the forefront of their minds and if they think of you in a positive way they are likely to talk about your company with their friends and family which could lead to new customers.