Make the Most of Instagram Live and Facebook Live

Since COVID-19 changed the way that we live, work and socialise, there has been an significant increase in the use of both facebook live and instagram live. Have you ever thought about using it to engage with followers or customers?

There could be some pretty good benefits for you if you make the most of it.

What is Instagram Live and Facebook Live?

Instagram Live and Facebook Live is a live video stream that enables you and your customers to connect in that moment in time. You can speak to them about anything at all or perhaps do a q&a or show them what is happening behind the scenes. Facebook Live will save the video once you have ‘left’ live and you can upload it to your facebook page, download it for later use or upload it elsewhere.

What are the benefits?

In an age when you need to push yourself above the noise going Live is a great way to engage with your customers and followers and let them feel involved. It is completely free and doesn’t involve any expensive kit or real marketing risk. You are simply giving up your time. If you create brilliant content then your customer base will surely grow. Mostly it provides brilliant interaction opportunities so that you can connect with others successfully.

Tips?

Plan ahead and have a rough idea of what you will talk about at the time. Great content usually takes some work, although it is important that your live session isn’t overly scripted.

Chats with others works well - ask viewers questions or ask them to ask questions - the Q&A format is quite popular.

Let customers or followers know in advance when you will be going live so that they can plan it into their schedule and perhaps tell others about you and your session before you go live.

If possible do a regular live session at a regular time.